[2][3][4][5] In 2011 Jaime Schmidt, a mother and social worker in Portland, Oregon, began making personal care products in her kitchen.

[6][7][8][9][10] Over the next 4 years, Schmidt sold her products at farmers’ markets and co-ops around Portland, eventually gaining shelf space at a regional Whole Foods.

[17][18][19] In 2016, Schmidt's launched an exclusive partnership with its first big retailer Target.com and was named Manufacturer of the Year in the small company category by the Portland Business Journal.

[22] In September, they introduced a line of plant and mineral-based soaps, rebranding the company as Schmidt's Naturals; in November, they released toothpastes.

[36] In July 2019, Schmidt's Naturals began selling deodorant products with hemp seed oil, including Rose + Black Pepper and Sage + Vetiver.