[5] The Apple TV+ series premiered July 16, 2021,[7] starring an ensemble cast led by Cecily Strong and Keegan-Michael Key.

The story centers around a couple from New York, both doctors, who become trapped in magical musical theatre settings and learn lessons about love and happiness.

[11][12][13] Barry Sonnenfeld directed the first season, with choreography by Christopher Gattelli, and Cinco Paul won the Primetime Emmy Award for Outstanding Original Music and Lyrics for the song "Corn Puddin'", featured in the pilot episode.

Cinco Paul had the idea for the show over 20 years before the series premiered, that it would be funny if two men, like the backpackers in An American Werewolf In London, stumbled upon a musical, instead of a horror story.

[18] In the first season, two New York doctors, Melissa and Josh, go on a backpacking trip in an attempt to patch up their failing relationship, only to find themselves still arguing.

[17][19] In season 2, Melissa and Josh, now married, find their lives monotonous as doctors in New York City; they search for the quaint village of Schmigadoon but instead arrive in Schmicago, a world that pays satirical homage to sexy, dark 1960s and 1970s musicals; to escape, they are told, they must reach a happy ending.

[40] In October, Keegan-Michael Key, Alan Cumming, Fred Armisen, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Jaime Camil, Jane Krakowski and Ann Harada were added to the cast.

[42] In addition to Paul and Daurio, Allison Silverman, Julie Klausner, Kate Gersten and Bowen Yang were writers on the show.

[44] Filming for season 1 began in Vancouver on October 13, 2020, and concluded on December 10, taking place during the COVID-19 pandemic.

[47] The second season writers included Paul, Josh Lieb, Jonathan Tolins, Raina Morris and Klausner.

[15] Paul posted on his social media that he had written the new season's episodes and songs, and he stated: "[T]he optimist in me is convinced it's not the end of Schmigadoon!".

"[54] On Metacritic, which uses a weighted average, the series has a score of 77 out of 100 based on 48 critics, indicating "generally favorable reviews".

[58] Kelly Lawler, writing in USA Today, called the season "an even more enjoyable affair with better music and a cheekily absurdist tone that makes the series just silly enough to be serious".

[59] In The Washington Post, Peter Marks wrote, "The cockeyed genius of the series ... is finding profundity in parody.

[67] The season, its writers, Key, DeBose and Chenoweth were all nominated for Hollywood Critics Association TV Awards.

with book, music, and lyrics by Cinco Paul premiered in January 2025 at the Kennedy Center, Washington, D.C., with direction and choreography by Gattelli.