[1] The erect, spreading to decumbent shrub typically grows to a height of 0.2 to 1.5 metres (0.7 to 4.9 ft).

[2] It blooms between November and May producing pink-white flowers.

[2] The species was first formally described by the botanist George Claridge Druce in 1917 as part of the work Nomenclatorial Notes: chiefly African and Australian as published in The Botanical Exchange Club and Society of the British Isles Report for 1916 There are three known synonyms; Baeckea obovata, Scholtzia obovata and Baeckea involucrata.

[3] It is found on sand plains and ridges along the west coast in the Wheatbelt and Peel regions of Western Australia where it grows in sandy soils.

[1] The plant is part of the understorey in kwongan or Banksia woodland communities.