Scoop.it was founded in 2007 as Goojet, a widget platform for mobile phones, by Guillaume Decugis and Marc Rougier.

Following the rapid rise of the Apple App Store which made its widget technology redundant, the company changed its strategy to focus on content marketing and rebranded as Scoop.it.

[3] The website enables its users to discover content on their topics of interest that they can curate and publish on their own web page and share on their social networks.

[8][9] In October 2018, Scoop.it was acquired by Linkfluence, a social media monitoring provider, and Guillaume Decugis became CEO of the combined entity.

He then looks for keywords that allow him to access information flows present on the web: blog, social networks, etc., via the platform.