In 2001, Wired magazine named Orr on its list of "gamemaking gods."
[citation needed] He spent the late 1980s working for Activision, and then consulting for various games companies.
In 1990 EA producer Richard Hilleman hired Orr to re-design John Madden Football, then a disappointing Apple II game, for the Sega Genesis.
He and his team also created the following EA Sports titles, each of which was updated annually: He continued to work with Hilleman during much of this period, and both were promoted to corporate VP and senior management roles in EA product development.
Sorrent's name was changed to Glu Mobile in 2005, and the company went public with an IPO in 2007.