[2][3][4] In 1884 David D. Rogers bought 47 acres (190,000 m2) of land on the beach peninsula, east of Daytona, stretching from present-day Main Street on the north to Harvey Street on the south, and from the Atlantic Ocean on the east, to Pinewood Cemetery on the west.

In 1886, Charles H. Brush built a homestead on 60 acres (240,000 m2) of land between the Rogers and Ballough properties, stretching from the Atlantic Ocean on the east and about halfway across the peninsula.

In 1886, a post office named Halifax was established on the peninsula, located on the riverfront near present-day Main Street.

Col. Post built a store, an opera house, a printing office, and a residence for his family.

Mrs. Post founded a school of "Mental Science" and began publishing a paper named "Freedom," on the subject.

[2][3][4] On May 24, 1901, the citizens living in the Seabreeze post office area voted to incorporate the development.

The dividing line between Daytona Beach and Seabreeze was located roughly at today's Auditorium Blvd.