SeatGeek allows both mobile app and desktop users to browse events, view interactive color-coded seatmaps, complete purchases, and receive electronic or print tickets.

[1][2][3][4][5][6] The platform also handles all of ticketing, including concerts, for large venues like AT&T Stadium and Rocket Mortgage Fieldhouse.

[1][10] SeatGeek was founded by Russell D'Souza and Jack Groetzinger at DreamIT Ventures, an early stage startup accelerator program in Philadelphia and launched in September 2009 at TechCrunch50 where it was named by VentureBeat and CNET as one of the top 5 companies from the conference.

[23] As part of the deal, SeatGeek also became the official ticketing partner of MLS team Sporting Kansas City.

[26] Later that year, SeatGeek acquired Toptix, a company from Israel founded by Eli Dagan and Yehuda Yuval.

[30] The company signed its first naming rights agreement when the live event venue in Bridgeview, Illinois - where the MLS's Chicago Fire played - renamed itself to SeatGeek Stadium.

[38] In April of 2020, Seatgeek was sued for refusing to provide refunds to consumers for event cancellations related to Coronavirus.

[39] Later that year during the COVID-19 pandemic, the company announced that it was rolling out "SeatGeek Adapt", a suite of products to help teams deal with the challenge of maximizing revenue in an era where venues will likely be less than half full.

[41] In April, sports business news outlet Sportico reported that the company was in talks to roll out an NFT Prototype with NFL and NBA teams.

[43] Additional integrations available through Rally included the ability to order a rideshare, view stadium venue guides and weather reports.

[43] The company rolled out Rally for the first time with the Cleveland Cavaliers and Rocket Mortage Fieldhouse where the team plays.

[52][53] In a Senate Judiciary Committee hearing on ticketing competition, SeatGeek's CEO Jack Groetzinger claimed the loss was due to the threat of retaliation from Live Nation, citing a New York Times article about Barclays Center's decision to part ways with SeatGeek for an alternative deal with Ticketmaster during a line of questioning about Live Nation's marketplace power to punish venues for using competitors.

[61] FanSnap was then acquired from Nextag/Wize Commerce by rival ticket search engine SeatGeek in November 2013 for an undisclosed sum.

[65][66] SeatGeek's app offers customizable widgets and integrations with Lyft, Snapchat and other services through its proprietary platform called Rally.

[67] Features on Rally include an integration where fans can order mobile food and beverage from their seats, rideshares on Lyft, as well as see venue guides and weather reports before the event.