Anderson ascribed the change to moviegoers being able to better identify mediocre and bad films through more information, both from more reviews and greater word-of-mouth.
[6] The Hollywood Reporter said in 2017, "Generally speaking, a superhero film can fall 60 percent," highlighting Wonder Woman's second-weekend drop of 45% as scant compared to others in the genre.
[10] The 2012 family film The Oogieloves in the Big Balloon Adventure, though not in wide release, set a record for biggest second-weekend drop.
[11][12] An increase in a film's box office gross in its second weekend, provided that the number of theaters did not grow substantially, is considered exceptional.
[1] Box Office Mojo reported in 2018 that out of over 4,700 wide-release films that were assessed, only 208 (or around 4%) saw an increased gross in their second weekend.
[14][15] The top ten are listed below: Box Office Mojo reports that 20 films (out of over 1,000 assessed) have opened in over 3,000 theaters and increased in gross in their second weekend.