It was founded in 1973 by Filippo Giardiello, in Naples, Italy, then also owner of Philip Watch and later the company was established in Neuchâtel, Switzerland.

[1] In 2001, it passed ownership to the BVLGARI's Opera Group and moved headquarters to Lugano, canton of Ticino, Switzerland.

[2] Since 2006 it is owned by the Morellato Group, basically manufacturers of jewellery, in Fratte di Santa Giustina in Colle near Padova, Italy, and is no longer active in Switzerland.

Angela Bandini, Francisco Ferreras or Pipin, Chris Sharma, Simone Origone, Alessandro Ballan, Damiano Cunego, Maurizio Zanolla or Manolo, Jorge Lorenzo (until 05.11.15 when the contract was written off as a result of Valentino Rossi-Marc Marquez Sepang's 2015 GP controversy[4]), and Vittorio Brumotti have given testimonials of this brand.

However, the most famous testimonial for SECTOR sport watches was Umberto Pelizzari, record holder in freediving, and [dubious – discuss] French skysurfer Patrick de Gayardon.