The group's parent company was founded by Giulio Morellato initially in Bologna and later was moved to near Padova.

The following year, the group changed its name to Morellato & Sector, bought the watch and jewelry store Bluespirit, and established itself in India and China.

[8] Over the following years, Morellato bought European jewellery retail chains Mister Watch (2019), Cleor (2019),[9] and Christ Group (2023).

It is also one of the leading global manufacturer of watch straps and cases for jewelry, which constitute the original activity of Morellato since 1930.

[12] Besides headquarters in Fratte di Santa Giustina in Colle in the province of Padova with the design and marketing offices in Milan, the group is divided into a number of branches in the USA, Germany, France, Spain, Switzerland and Hong Kong; it is also present, through some joint ventures, in China, United Arab Emirates (Morellato Middle East) and India.