Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group.

[1][better source needed] The author opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.

Cope presents what are described as five business drivers: cash, profit, assets, growth, and people.

He argues that these are the building blocks of any business and contribute to its overall success.

[2] On March 25, Seeing the Big Picture reached number 4 on the New York Times Best Seller list.