Mani Sharma provided the re-recording and background score for the film, while Anantha Sreeram and Sirivennela Sitaramasastri composed the lyrics for the songs in the album.
Its release coincided with a promotional launch function on 7 December 2012 at Ramanaidu Studios in Nanakramguda in Hyderabad under the Aditya Music label.
Srikanth Addala selected Mickey J Meyer to compose the music for this film marking his second collaboration with him after Kotha Bangaru Lokam in 2008.
[7] The launch of the film was held at Ramanaidu Studios in Nanakramguda, Hyderabad on 7 December 2012, with the official soundtrack released on the same day.
[8][9] The triple platinum disc function of the film was held on 19 January 2013 at Shilpakala Vedika, Hyderabad to which the whole unit attended amidst high fanfare.