[1][2][3] It focuses mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories.
Central subjects for stories are weddings, divorces and other celebrity gossip.
[4] In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi, without his face make-up on, although the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published.
[11] The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland.
[12] It was the fourth best-selling magazine in Finland with a circulation of 158,207 copies in 2013.