Sela (Arabic: صلة) is an entertainment and hospitality company specializing in experiences, events, and destinations in Saudi Arabia.

The company has developed and managed entertainment and leisure facilities across Saudi Arabia.

[1] In 2010 the company acquired a controlling share of New York Cosmos,[2] but later disposed of their stake.

[3] In 2023 Sela became the primary shirt sponsor for the English football team, Newcastle United F.C., who are also majority owned by PIF, in a multi-year deal.

[4] Sela own or manage a number of locations including: