Selena Cuffe, née Saunders (born 5 November 1975 in Culver City, California) is an American businesswoman.
She is best known for co-founding Heritage Link Brands, LLC, the largest global importer of black produced wine, with her husband, Khary Cuffe.
[4] Cuffe is chair of the Nominating & Governance committee of the Harvard Business School Women’s Student Association Alumnae Advisory Board, Vice President Emeritus of the Harvard Business School Alumni Board, and she currently serves on Stanford University's Bing Overseas Studies Program Advisory Council.
During her tenure at the airline, her responsibilities included territorial sales, the promotion of new routes, and business development initiatives related to united.com and the launch of online travel websites, Hotwire and Orbitz.
[10] Seeing the inequality – blacks made up over 80 percent of the country's population – and wanting to help the indigenous vintners she had encountered, Cuffe began to craft the idea Heritage Link Brands, LLC.
In 2006 she brought M'hudi, the first black owned family vineyard in South Africa, post-apartheid into the company's wine portfolio.
Heritage Link Brands also produces the house wine for Broadway plays, Charlie and the Chocolate Factory and War Paint.
In March 2020, Cuffe was named as president of SodexoMAGIC, a joint-venture between Magic Johnson Enterprises and Sodexo, Inc, based in Beverly Hills.
[18][19] In April 2023, Cuffe was named Chief Growth Officer for Blackstone Consulting, Inc., an $800M, 9,000-person international service provider, minority business enterprise (MBE), and Corporate Plus member of the National Minority Supplier Development Council (NMSDC) with a client base that includes the U.S. Department of Defense, Fortune 500 companies, hospitals, schools, universities and industrial sites.