Sellers Bros.

[3] In the 1990s Sellers Bros. used direct mail as the method of marketing to customers.

In 1997 Sellers Bros. hired an advertising firm to promote the chain to Hispanic people.

When expanding, the chain typically buys existing properties.

Laura Elder of the Houston Business Journal said that the opening had "little fanfare."

Elder added that, at the time, executives from the company tended to be "low-key.