[2][3] According to The451 Group, Sensage generates more than 70% of its revenue through global and local partners, which include EMC, HP, Cerner and McAfee.

In October 2004, Addamark changed its name to Sensage and simultaneously announced version 3.0 of its flagship security information management product (SIM).

[21][22] Customers such as Choice Hotels have deployed the HP CLW to automate network analysis and compliance reporting to meet Payment Card Industry Data Security Standard (PCI DSS) regulations.

[23] More than 5,800 Choice brand hotels worldwide rely on the HP CLW to identify internal violations and external threats in real time.

[23] Sensage combines its event data warehouse software with EMC Centera long-term storage units to store, manage and analyze call detail records (CDRs) for telephone and wireless carriers and ISPs that must comply with the European Union Data Retention Directive.

[2][4][24] The regulation was established to ensure service providers could assist law enforcement officials investigating bombings, leading to a requirement to keep records for up to three years.