Sensa (diet)

[1] According to the advertisements promoting the Sensa diet, you can eat your favorite foods without counting calories, deprivation, or cravings.

[2] These "Sensa crystals" were developed by Alan Hirsch, MD, the founder and neurologic director of the Smell and Taste Treatment and Research Foundation in Chicago.

[2] Hirsch says there was a peer-reviewed study by the Endocrine Society supporting the claim that subjects lost over thirty pounds using Sensa.

On ABC's news magazine program 20/20, the Endocrine Society stated they "were surprised and troubled by the promotional nature of his presentation.

[8][9][10] On January 7, 2014, the Federal Trade Commission (FTC) assessed a $26.5 million fine against the company to settle charges of unfounded weight-loss claims.