Nesta named Sense Worldwide alongside Lego and Google as one of the 'Open 100' companies that pioneered open innovation.
Membership attracts radical thinkers, extreme users, creative outliers, misfits, rebels and the crazy ones.
Chief spin-doctor and strategist for Tony Blair, Alastair Campbell wrote in Winners: And How They Succeed [8] about Sense Worldwide saying “their approach to innovation is to bring in ‘oddballs, freaks, kids, the marginalised, to find out how they’re thinking”.
[9] Professor Patrick Reinmoeller of Cranfield University and Alessandro Giudici of Cass have written two academic papers about the scientific validity of this approach,[10] titled 'Transforming the Rules of Innovation (A) & (B).
[17] Resources for the event were open sourced, and NoWax nights have been staged in cities from Derby to Singapore and Tokyo.