Sequential Tart (ST) is an online magazine focused on comics and popular culture from a female perspective.
It was created in the late 1990s to serve "as an advocacy group for female consumers frustrated by their historical neglect or patronizing treatment by the comics industry.
"[3] Historically, the webzine's logo topped this self-description: sequential tart (si-kwen'shel tart) n. -- 1. a Web Zine about the comics industry published by an eclectic band of women; 2. a publication dedicated to providing exclusive interviews, in-depth articles and news, while working towards raising the awareness of women's influence in the comics industry and other realms.
It showcases industry practices that attract or repel women, spotlights the work of smaller presses that often fell through the cracks, and promotes books that reflect their readers' tastes and interests.
Sequential Tart started out as "mailing list of female comics pros and fans" run by S. L.
Wizard has online polls and contests on their ... site..., like 'What are the top ten comics pickup lines to use on girls?'
"[11] Wired magazine writer Corrina Lawson called Sequential Tart "one the best websites I know for comics commentary.
"[12] Media scholar Henry Jenkins, in his book Convergence Culture (New York University Press, 2008), wrote that: ...the Sequential Tarts are increasingly courted by publishers or individual artists who feel they have content that female readers might embrace and have helped to make the mainstream publishers more attentive to this often underserved market.