Three entries competed in the national final on 13 March 2010, which resulted in "Ovo je Balkan" performed by Stanković emerging as the winner following a public televote.

Performing during the show in position 7, "Ovo je Balkan" was announced among the top 10 entries of the first semi-final and therefore qualified to compete in the final on 29 May.

Three and then one for Oslo) was the national final organised by RTS in order to select the Serbian entry for the Eurovision Song Contest 2010.

[5] RTS announced during a press conference on 19 January 2010 that musician Goran Bregović would compose three songs for the national final.

The winner, "Ovo je Balkan" performed by Milan Stanković, was decided exclusively by the Serbian public via SMS voting.

[15] According to Eurovision rules, all nations with the exceptions of the host country and the "Big Four" (France, Germany, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final.

On 7 February 2010, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

The Serbian performance featured Milan Stanković performing a choreographed routine in a blue jeweled outfit together with two male dancers in blue sequined outfits and two female backing vocalists in white dresses made out of bubble wrap.

[17][18] The two dancers that joined Milan Stanković on stage were: Aleksandar Jelenković and Marko Stojiljković, while the two backing vocalists were: Saška Janković and Zorica Brkić.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

In addition, no member of a national jury could be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.