[4] The media estimated the wealth of Serhii Ivanov's father at $55 million and considered him one of the richest people in Luhansk Oblast.

In 2008, he was dismissed from the post of prosecutor in Luhansk Oblast for alcoholism, and after Viktor Yanukovych won the election in 2010, he became a deputy department head at the Main Department of the Ministry of Revenues and Duties in Luhansk Oblast, where he controlled the circulation of excisable goods, such as alcohol and tobacco.

[12][13] From the beginning of October 2016 to July 2019, Ivanov, together with Nataliia Moseichuk, hosted the talk show Right to Power on 1+1 TV channel.

[6][7] The Detector Media publication and the editor-in-chief of the Chesno civic movement website, Iryna Fedoriv, called Serhii Ivanov's film an example of "what a political advertorial can look like.

[9] According to an investigation by Bihus.Info journalists, a company associated with Kyrylo Tymoshenko was responsible for the financial support of the renewed Rada TV channel.

[20] It received tens of millions of hryvnias from the state budget for PR of representatives of the Presidential Office, and according to Bihus.Info's analysis, Tymoshenko was the one who was shown on the air the most.

[21] On 16 January 2024, Servant of the People MP Maryana Bezuhla said that the Card Office Telegram channel, which was the first to spread information about the provocation near the apartment of investigative journalist Yuriy Nikolov, was run by Serhii Ivanov together with Volodymyr Petrov.

[24] He focused on the personality of activist Mykola Vyhovskyi, co-founder of the Euromaidan Public Sector, the Reanimation Package of Reforms Coalition, and former coordinator of the Chesno civic movement.

Ivanov said that, according to the open data portal Opendatabot, Vyhovskyi was allegedly entered into the register of the Ministry of Justice as a child support debtor.

[26] On 7 September 2023, in his investigation into Danylo Hetmantsev, Serhii Ivanov claimed that Ukrainian journalists Serhiy Rudenko, Vitaly Portnikov and Myroslava Barchuk were involved in the poisoning of the third president of Ukraine, Viktor Yushchenko.

When this infographic is shown on the screen, Ivanov talks about "media groups of oligarchs and collaborators who are wanted, whose TV channels have either been deprived of their broadcasting licences or have been thrown out of the information space for anti-Ukrainian activities".

[9] Ivanov's accusation of Viktor Yushchenko's poisoning of Ukrainian journalists caused a stir in the media community.

[4][35] In a conversation with Zaitsev, Ivanov said that "if he provides information about the separatists he knows, he will not be able to write about them in his own newspaper, which means that it is not profitable for him, especially since he is doing it to find a job".

[29] Natalia Lygachova, editor-in-chief of the Detector Media portal, called Serhii Ivanov and Volodymyr Petrov "campaign manager".

[1][5] Ukrainian journalist Dmytro Gordon calls Sergei Ivanov "the closest ally and friend"[4] of pro-Russian propagandist Volodymyr Petrov.

[3] According to Gordon, Ivanov and Petrov are "media killers working for Russia",[40] and compares their activities to those of pro-Russian blogger Anatoly Shariy, who is suspected of treason.

[42] According to MP and politician Oleksiy Honcharenko, "the fact that Petrov and Ivanov are at large is a failure of law enforcement agencies".