He is more commonly known as Sergio Galoyan and is of Armenian descent.

[2] One of the creators of the band t.A.T.u., he wrote and produced their first four singles All the Things She Said, Not Gonna Get Us, 30 Minutes, and Show Me Love.

Galoyan has also worked with Keith Flint (The Prodigy), Marilyn Manson,[4] Jennifer Lopez, Valeriya,[5] Clea[6] Halsey and Alsou (on 19).

Singles Publishers (ASCAP Award) for Song "All Things She Said" as one of the best songs of the year Winners "All the Things She Said" Year Award/Record of the Year/Russian Grammy (Golden Gramafon") The same song was selected as an anthem for Russian Olympic Team during the Paralympic Games in Sochi.

The same song was selected as an anthem for Russian Hockey Team during International Championships.