Filmed in West Hollywood, California, the special depicted two straight men in competition for a $50,000 reward over who could pass themselves off as a more convincing gay man.
However, the special was met with fierce criticism from advocacy groups, such as the media monitoring organization GLAAD, who claimed it promoted a negative portrayal of gay men.
In 2005, Seriously, Dude, I'm Gay was one of several television programs cited in a class-action lawsuit filed by the Writers Guild of America concerning labor law violations.
[4] The contestants also competed in daily challenges; challenges included swimsuit modeling for a group of gay men, confiding in a former teammate that the contestant wrestled due to enjoyment of "close contact with sweaty boys", fork-feeding dinner to a blind date and convincing the date to spank them, making a "gay face", and naming a favorite male pornographic film actor.
Set to air on June 7, 2004, the release described the special's premise as "a heterosexual male's worst nightmare: turning gay overnight".
[5] In addition to the special's content, the organization also criticized the language used in its press release, specifically the line that described a panel of gay men as a "jury of their queers".
[1][18] Giuliani explained that the producers intended for the homophobic contestants to have "walked away learning something about what it feels like to be a gay man in the middle of a straight world".
[1] Jackie Beat, a drag performer and one of the coaches, criticized GLAAD's stance on the special and claimed that it did not portray gay people in a negative manner.
"[2] This announcement came only hours after GLAAD scheduled a meeting with Fox's entertainment president, Gail Berman, to discuss its concerns over the special's portrayal of gay men.
Giuliani primarily attributed the special's cancelation to pressures Fox faced from GLAAD; he criticized the organization for never directly discussing its concerns with the producers.
Douglas Ross and Tommy Campbell claimed that they did not want to offend transgender people with He's a Lady, which depicted a competition between eleven men who received feminine makeovers and participated in weekly gender-specific challenges.
[24] As a result of their consultation with GLAAD, Campbell stated that the organization helped the producers to "become more aware of transgender issues and the double standards of beauty".
[23] The cancellation of Seriously, Dude, I'm Gay also resulted in Fox organizing a meeting with GLAAD to discuss and improve the network's on-air representations of the LGBT community.