Since 2013, the name The Magazine specifically refers to an extension of the building, a restaurant designed by architect Zaha Hadid.

It was constructed to replace an earlier building which stood to the north-east and was still extant in 1875; it is assumed that both structures were erected by the Board of Ordnance, possibly for the issue of gunpowder on the occasions of drill and reviews in Hyde Park.

From 2010, it was converted into an art gallery, with a renovation project directed by Zaha Hadid, which included the addition of the adjoining restaurant.

[3] The Sackler family, members of which owned Purdue Pharma which is behind the painkiller OxyContin, is widely believed to be one of the causes of the US opioid epidemic.

In the case of Serpentine North, artist Hito Steyerl opened up an exposition in the site publicly dennouncing the Sacklers.