It is located at an altitude of 925 m, in the Serra da Mantiqueira, a mountain range which runs mostly along the border of the state of São Paulo and Minas Gerais.

Serra Negra was founded on 23 September 1828, but at least a century before that the region was already inhabited and was on the passageway between São Paulo and Minas Gerais.

At the end of the 19th century, the region received a large influx of European immigrants, mostly Italians, who came to work on coffee farms.

[3] The company is currently an operator of cell phones, fixed lines, internet (fiber optics/4G) and television (satellite and cable).

In 1962, war criminal and Nazi physician, Josef Mengele, also known as the Angel of Death purchased a coffee and cattle farm in Serra Negra with 2 of his associates Géza and Gitta Stammer, with Josef owning a half interest.