By 1937 the company had a carnauba processing factory in Fortaleza, and in 1938 had a research farm, later donated to the school of agronomy of the University of Ceara.

In 1960 the company created a Brazilian subsidiary in 1960, and in 1990 launched the environmental project that led to creation of the Serra das Almas Natural Reserve.

[1] The reserve was created on 8 September 2000 with an area of 4,749.58 hectares (11,736.5 acres) of the municipality of Crateús in the state of Ceará.

The reserve now covers parts of the municipalities of Crateús, Ceará and Buriti dos Montes, Piauí.

Through the Caatinga Association it has also received support from partners such as The Nature Conservancy, Petrobras, Fundação O Boticário, Fundo Nacional do Meio Ambiente and FUNBIO.