Service Merchandise is the debut studio album by Los Angeles hip hop trio Previous Industries, a group consisting of rappers Open Mike Eagle, Still Rift, and Video Dave.
The project revolves thematically around the subject of defunct American retail chains, with the album and all its songs named after various such stores.
[1] During that time, they started having group songwriting sessions that lasted for five months, with their work eventually turning into Service Merchandise.
[1] During the writing process, the trio bonded over their memories of old technology and defunct American retail chains that became the namesakes of the album and its tracks, including Service Merchandise, Zayre, White Hen Pantry, Montgomery Ward, and Fotomat.
[6] The album's central concept is related to defunct American retail chain stores,[1][9] expanding on the concept to covers themes including nostalgia, heartbreak, loss, middle age, memory, and the parallel histories of commercial hip hop and brick and mortar businesses.
[9][12] Flood Magazine's Taylor Ruckle said the themes are conveyed through lyrical triple entendres, and that the cultural touchstones touched upon are "symbol[ic] of an aspirational middle class comfort that's since gone the way of mixtapes and mail order.