The company previously operated channels in Ireland, the UK, Asia, Africa, Australia, the United States, and Canada.

[1] A version of Setanta Sports brand in the Philippines was launched, both as a linear channel and an OTT service in late 2022.

This comes after a joint partnership between Setanta founders and Adjara Group bought the exclusive broadcasting rights of the Premier League for the said country.

[2] The version has broadcast rights to the Premier League, La Liga, NBA (selected matches only), and NBL Australia.

[12] In January 2004, Setanta signed a deal with WWE to broadcast four of their Pay-Per-View events within the year beginning with Royal Rumble.

[28][29] Reports on 7 June 2009 suggested that Setanta could be forced into administration that week,[30] after failing to make payments due on TV rights.

On 4 June 2009, the Scottish Premier League announced they would be paying the sums that some of the clubs were owed to avoid causing them financial problems.

A Premier League spokesman said, "It is with considerable regret that we announce that Setanta has been unable to meet their obligations.

[37] The same day, Setanta lost all their SPL TV rights because they were unable to pay the £3m (€3.5m) owed to the league.

[39] Setanta GB went into administration 23 June 2009, following failure to make payments to a number of sporting organisations.

[43] Liverpool FC assumed responsibility for LFC TV and decided to continue broadcasting as normal.

Whereas Sky often sold on a highlights package to a terrestrial broadcaster (BBC), Setanta indicated that the sums offered by terrestrial broadcasters, reported to be £100,000 to £200,000, were five to ten times lower than their perceived market value; Setanta paid £5 million to screen England's away qualifier with Croatia on 10 September 2008 and believed a sensible highlights package should attract a fee of £1 million.

[46] Setanta then accepted "a low, six-figure deal" with ITV to show delayed "extended highlights" a few days later.

British Prime Minister at the time Gordon Brown indicated he felt it "unfortunate" more fans could not see the match live for free.

Setanta GB also received significant criticism of its cancellation policy, with the issue investigated by the BBC's Watchdog programme and Radio 5 Live.

[48] Because of the amount of negative feedback received, Setanta GB eventually changed this to allow for cancellations to be done through email.