Seth Bogart

As a visual artist, Bogart's paintings and sculptures have been exhibited in galleries throughout the United States, and he has created the World of Wonder web series Feelin' Fruity.

[8] At 19, he studied cosmetology at Laney College,[3][20][21][22] and later, in 2006, he co-founded the salon and vintage clothing store Down at Lulu's on Telegraph Avenue in Oakland.

[5][22][23] As a teenager in the mid-1990s, Bogart created the record label Heroes for Today, which put out albums by indie bands and distributed zines.

[24][25] In the late 1990s, Bogart created the record label Super Eight Underground, which put out albums both by and featuring indie bands such as The Causey Way, Deep Lust, The Mooney Suzuki, The Rondelles, Scared of Chaka, and Skinned Teen.

[39][40] Hollywood Nailz launched as a web series in November 2012,[41] and was likened to a "bizarro '80s Public Access-style variety show".

[42] In May 2018, World of Wonder launched the web series Feelin' Fruity, a variety show which starred Bogart,[5] and was inspired by Disneyland's Toontown and Pee-wee's Playhouse.

[43] It featured such guests as Alice Bag, Kate Berlant, Tammie Brown, John Early, Cole Escola, Manila Luzon, and Allison Wolfe.

Entitled Lick, it transformed the space into a sex shop, and included paintings and ceramic pieces by Bogart.

[8] In the early 2010s, Bogart dated fellow musician Daniel Pitout of Nü Sensae,[56][57] the suspected true identity of country star Orville Peck.