The channel used to broadcast a wide variety of TV programs related to entertainment, series and movies.

As of March 1, 2011, 7TV rebranded itself as "SevenTV" with their new slogan, "entertained benefit".

[3] The headquarters for the channel were located on the 3rd floor of the shopping centre on the Varshavskoye Highway in Moscow.

According to TNS, in the third quarter of 2010 the average viewership for the category "18-54 years old", increased to 1.5% compared to the rating of 0.2% in 2009.

The final program aired on the channel was the 1973 film Three Gifts for Cinderella.