[2][3] The brainchild of Andy Clarke (Managing Director of South Gloucester Media CIC and Ringtone.net Ltd) who used his skills gained as a mobile network consultant, it initially followed the standard community radio model but has evolved along the way under the leadership of Andy and his Board of Directors (Barry Kirby, Caro Kingsnorth and Fr Andrew James) along with the presenters and other volunteers who form part of this growing and evolving South Gloucester "Community Project".
[7] From 2012 Severn FM also linked up with Gloucester City AFC as part of its sports coverage to broadcast live match commentaries from the football club's fixtures.
[8] In June 2014, The Spanish Show "Extraños en la noche con Luis Cebrian" is also broadcast (simulcast) on 22 FM stations throughout Spain.
During the December 2011 RSL the coverage area reached as far as central Cheltenham, Stroud, Coleford and Michael Wood services on the M5.
He has closed his limited company Ringtone.net Ltd, that has been operating Severn FM for the past 11 years, due to the impacts of IR35 and the current financial climate.