The journey by ferry was expected to take around 50 minutes,[1] compared to 3.5 hours by road.

[2] The first route was planned to be a passenger service between Ilfracombe and Swansea, to start at Easter 2010,[3] but a major investor who held the mortgages on the two catamarans pulled out,[4] and talks to find a new investor were still ongoing in autumn 2010 with launch said to be delayed until 2011.

[5] Later plans were for a ferry service linking Ilfracombe with Cardiff, docking at Penarth.

Severn Link were planning on a more direct link whereby the ferry would dock in Cardiff,[6] and the company said that it was considering other ferry services between Penarth and Minehead, and between Porthcawl and Ilfracombe.

[7] In 2012 the company confirmed that although the withdrawal of an investor and problems with landing facilities had led to delays, and the two catamarans had been sold, there were still plans to start a service.