The tower is located in La Cartuja, the former zone of the Universal Exposition that took place in Seville between April and October 1992.

The curved edges of the podium buildings define a plaza that opens on the north and south and narrows at the center, creating a pedestrian-scaled commercial street.

[2] The tower notably hosts a 5-star hotel, Eurostars Torre Sevilla, along with various offices.

It had been reported that UNESCO was considering putting the Seville's monuments which are classified as World Heritage Sites (the Cathedral, Alcazar and Archivo de Indias) into the "Threatened List", because of the tower's "negative visual impact" on the old town skyline of Seville.

[4] The proposal was rejected at the meeting of the UNESCO World Heritage Committee in Saint Petersburg in 2012 but the meeting regretted that work on the tower had not been suspended, as requested by the Committee at its previous session, and that no discussions or consultations had been undertaken to consider how the project could be improved and any possible impact further reduced.