General Motors Holden announced that it would not advertise during Sex because it wanted to be associated with "wholesome" topics.
[5] However, the show's success sparked a similar series on Network Ten, Sex/Life hosted by Tottie Goldsmith and Alyssa-Jane Cook, which ran from 1994 to 1998.
Sophie Lee's reputation for sexual appeal, from her time as host of The Bugs Bunny Show,[6] delivered a very high rating for Sex, a 32[clarification needed] share for its premiere.
At that time she was known as a performer, but in later years earned a PhD as a psychologist, specializing in the area of human sexuality.
One of the reporters on the show was Dr Kerryn Phelps, who would later go on to become president of the Australian Medical Association and a member of parliament.