[1] More than 27 million unique monthly users were reported by the end of Ramadan 2019,[2] and it managed to capture a market share of 85% VOD viewership in the MENA.
2009 – Launched www.Shahid.net In 2009, MBC extended Shahid Online to Shahid.net – a free Video on Demand streaming platform (AVOD), which was made available in multiple regions.
The paid tier was rebranded as 'Shahid VIP' and the platform increased the ease of viewing, speed, quality of streaming, improved discoverability of the relevant content by providing access through mobile phones and various large TV screens using Chromecast and AirPlay functionality; followed by the launch of its app on all major connected TV platforms — Smart TVs and streaming players.
[10] Additionally, the rebranding included new features such as the English interface for the platform and login functionality using mobile number or Apple ID.
Notable collaborations include a partnership with Viva, the telecom operator in Kuwait, in 2015, which allowed subscribers to make payments through their mobile phones.
[23] Other Shahid Original series include: Every Week has a Friday, Lock Down, Khrays, This is Earth, Al Shak, Fixer, Karimophobia, Blood Oath, Beirut 6:07, The Thief, The Case, Mamlakat Iblis, Al Daheeh Museum, This Other Thing, Fixer, The Building, and many more.
[31] Al Arabiya,[32] Wanasah,[33] and Panorama FM, as well as Cartoon Network and Spacetoons are also streamed live on Shahid.
[34] Shahid VIP has partnered with Disney and Fox to offer their extensive content on the platform, which is around 3000 hours long including the animated classics, the Marvel series, and Star Wars.
In 2020, Shahid VIP signed a partnership with iwonder, Asia-Pacific's subscription video on demand (SVOD) platform dedicated to factual films, documentaries, and real-life stories.
[37] Shahid VIP struck a deal with Warner Media in 2020 to bring Cartoon Network Arabia on board.
[39] In 2019, by the end of Ramadan, Shahid gathered 27 million unique monthly users, which reflected an increase of 23% in the audience scale as compared to same time period 2018.
[10] Growth after rebranding and relaunch The rebranding in 2020 increased Shahid VIP subscribers by tenfold, with 60 percent increase in the International audiences from United States, Canada, United Kingdom, Australia, Germany, France, Sweden and a few other territories in Europe.
[52] In 2020, Shahid VIP received the Gold award in the 'Best visual identity from the technology, media and telecommunications sector' and Silver in the 'Best brand development project to reflect changed mission, values or positioning' in 2020.