Referred to as the "Megastar", Cuneta began her career as a recording artist with the release of the 1978 single "Tawag ng Pag-ibig" under Vicor Music Corp. She rose to prominence following the success of "Mr. DJ", composed by Rey Valera.
[1] With record sales exceeding a million in the Philippines,[2] Cuneta is one of the best-selling Filipino musical artist of all time.
Some of her most successful songs include "Bituing Walang Ningning", "Mr. DJ", "High School Life", "Maging Sino Ka Man", "Langis at Tubig", "Sana'y Wala Nang Wakas", "P.S.
It was followed by a string of acclaimed and blockbuster films such as Bukas Luluhod ang Mga Tala (1984), Bituing Walang Ningning (1985), Babangon Ako't Dudurugin Kita (1989), Kahit Konting Pagtingin (1990), Maging Sino Ka Man (1991), Madrasta (1996), Crying Ladies (2003), Caregiver (2008) and Unexpectedly Yours (2017).
[6] Another of her first proper TV appearances was on Ike Lozada's show, for the "Bulilit" portion, where she mimicked the songs of her aunt, Helen Gamboa.
Cuneta was just as young when she appeared in her first movie, the Rosanna Ortiz-George Estregan vehicle Lovers for Hire where she played one of Roderick Paulate's playmates.
Her producer in Vicor, Tito Sotto, wanted Valera to make a song that would appeal to the Radio DJ's and convince them to play her record on the air.
Cuneta released further popular singles including "Naaalala Ka", "I-Swing Mo Ako", "Kahit Maputi Na Ang Buhok Ko" and "High School Life", which were also part of the Manila Sound era.
Aside from her recording career, Cuneta also began hosting with her aunt, Helen Gamboa, in a TV variety show titled C.U.T.E.
Sining Silangan asked permission from Boss Vic Del Rosario if the young Sharon Cuneta who sang the theme song could join them on the float.
[15] Cuneta top billed three blockbuster melodramas in 1984: Sa Hirap at Ginhawa, Bukas, Luluhod And Mga Tala, and Dapat Ka Bang Mahalin?
In 1989, Cuneta worked with Lino Brocka once again in two movies, 3 Mukha Ng Pag-ibig and Babangon Ako't Dudurugin Kita, the latter giving her another Best Actress nomination from FAMAS and the Film Academy of the Philippines.
[16] Cuneta's box office success continued with roles alongside popular action stars like Fernando Poe Jr. (Kahit Konting Pagtingin-1990) Robin Padilla ,(Maging Sino Ka Man-1991), Ramon 'Bong' Revilla Jr. (Pangako Sa 'Yo-1992), Rudy Fernandez (Kung Kailangan Mo Ako-1993).
(1990), Una Kang Naging Akin (1991) and Tayong Dalawa (1992), the latter giving her a grandslam Best Actress nomination from PMPC Star Awards for Movies, FAMAS, Film Academy of the Philippines and Gawad Urian.
[21][verification needed] In 2000, Cuneta filmed Minsan Minahal Kita alongside Richard Gomez, which earned P10 million on its opening day.
Other list of awardees included the likes of Raul Locsin for architecture, Agnes Arellano for sculpture and the late Santiago Bose for new art form.
After Star Power, Cuneta hosted the Philippine franchise of the popular US reality show, The Biggest Loser Pinoy Edition on May 30, 2011, which she co-hosted.
The contract was rumored to be worth one billion pesos, according to celebrity tweets in microblogging site Twitter, which is the biggest talent fee ever of any local artist in the Philippine showbiz history.
[29] In September 2013, Cuneta became a co-host of musical variety talk show The Mega and the Songwriter alongside Ogie Alcasid.
[34] In an interview on May 2, 2016, on TV Patrol, she stated that she will serve as one of the three coaches (judges) for the third season of The Voice Kids, replacing Sarah Geronimo who earlier this year confirmed her departure from the show.
Britanico Sarmiento and Ringler Law Offices said the case is anchored on alleged defamation, in violation of the Cybercrime Prevention Act of 2012, centering on the couple's "personal and family affairs".
Dubbed as the "Megastar"[52][53][54][55] for her unprecedented success in film, music and television, A&R Director of BMG Philippines Vic Valenciano noted Cuneta's commercial power saying: "Sharon is a huge singing, acting, television and modeling star in the Philippines and has a strong following of [Filipino] domestic helpers in Hong Kong, Taiwan and Singapore... and Malaysia.
Her poster is enshrined in the Shrine Auditorium's Hall of Fame next to those of Michael Jackson, Barbra Streisand and the Ballet Folklorico de Mexico.
Her concert reportedly created a traffic jam in the 1980s that puzzled the former Mayor of Los Angeles Tom Bradley.
After hearing of her success, the mayor attended the concert and awarded Sharon with an Honorary Key to the City of Los Angeles.
[58] Cuneta is also recognized as the most expensive and effective product endorser in the Philippines,[59][60][61][62] dominating billboards, TV commercials, newspaper ads and selling everything for the upscale market and the masses.
[69] In 2018, she received the History Maker Award 2018 from A+E Networks Asia which honors Filipinos who have had a significant impact on the nation's life and culture.
She has already worked with world renowned performers including Angela Bofill,[75] Andy Lao,[75] Billy Preston, David Pomeranz,[76] and Michael Buble.
[80][81] McDonald's, Coca-Cola, Lux, Selecta, Sunsilk, Globe Telecom, pH Care, Lucky Me, SuperFerry, Alaska Milk, Colgate, Nestlé, Smart Communications and Tempra were some of the products that made Cuneta a notable ambassador.
74 Scout Rallos, Quezon City, near trendy restaurants in the area and within walking distance to and from Tomas Morato and Timog Avenues.