Headquartered in Calgary, Alberta, it is the largest private funder for Canadian kids' media for independent producers,[1] and is one of Shaw Communications' key programs.
Eligible entries are reviewed by an International Jury,[11] made up of four to five industry professionals.
[12] Prime Minister Justin Trudeau and Sophie Grégoire-Trudeau introduced the 2016 winner event with a video message.
[13] The Shaw Rocket Prize Kids' Jury was made up of children from across Canada.
Over the years it evolved, originally beginning with a few select schools, and expanding to include children from all of Canada in the 0-17 age group.