In February 1990, Allarcom Pay Television Limited, a subsidiary of Western International Communications (WIC), was issued a two-year experimental licence by the Canadian Radio-television and Telecommunications Commission (CRTC) for a pay-per-view (PPV) service serving Regina, Saskatoon, and Yorkton, Saskatchewan, under the provisional name "Superchannel Main Event".

[2] At that time, PPV customers were required to also be subscribers to Allarcom's regional pay TV service, Superchannel (later rebranded as Movie Central).

In January 1992, Allarcom received CRTC approval for a regional general interest PPV licence serving British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, and the Northwest Territories, replacing the expiring experimental licence; as part of the approval, the CRTC mandated that customers could no longer be required to also subscribe to Superchannel.

In late 1999, plans were announced to sell the service's parent company, WIC, and its various assets in parts to Shaw Communications, CanWest Global, and Corus Entertainment.

[7] On March 30, 2006, the CRTC amended the service's licence, allowing it to be distributed nationally, and to carry French-language programming for the first time.