He co-authored with Robert Scoble the book Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers (John Wiley & Son, 2006); in 2014 he released another book with Scoble, titled Age of Context: Mobile, Sensors, Data and the Future of Privacy.

He has co-authored (with Robert Scoble) the book The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything (Patrick Brewster Press, Dec 7, 2016).

He was the host of Global Neighbourhoods with Shel Israel, an online video blog series, which was produced by FastCompany.TV, covering enterprise and trends in social media.

In March 2017, he founded Transformation Group, LLC, a company "dedicated to helping big brands develop and implement Mixed Reality (MR) strategies".

[2] He lives in Silicon Valley, California and frequently speaks on social media related topics.