[12] Focused on the film industry, in 2003 she was described by the Los Angeles Times as "one of the first to realize the limits of traditional methodology and the potential of the Internet approach for movie research."

[11] In 2012 Zalis invited a group of women to join her at CES in Las Vegas, a tech convention "long plagued by gender inequality and practices."

[14] More than 50 women showed up at CES, and with Zalis, they walked the convention center floor, gaining significant attention.

[2] She subsequently brought the Girls Lounge to business conferences including the World Economic Forum in Davos, Cannes Lions, and South by Southwest.

[16] In 2015, when her five-year commitment to IPSOS ended, Zalis founded The Female Quotient, a Los Angeles-based company that offers live events, online forums, research, media and advisory services to advance gender parity.

Established to address gender bias in media and advertising, the organization's first goal of achieving a 20% increase in the accuracy of representa tion of women and girls in late 2018., the 100th anniversary of the passage of the Nineteenth Amendment to the United States Constitution.

[24] Zalis serves on the board of directors for non-profits including the Wharton Future of Advertising, Dress For Success, and ColorComm LLC, a platform addressing diversity and inclusion in marketing and digital industries.

[25][26] She writes about leadership, mentorship, gender parity research and issues related to women in the workplace for Forbes and Time.