The team is based in Shimane Prefecture with its home arena in Matsue City, but with a focus on playing games in the entire region.

The blue evokes images of Lake Shinji and the Sea of Japan, silver represents the historic Iwami Ginzan Silver Mine and black represents the black pine forests found throughout the region.

The team logo is a combination of clouds and an Orochi-like dragon holding a basketball, expressing a sense of strength and speed.

Both Japan men's and women's basketball have had strong performing players from Matsue region, the region being known as the "Kingdom of Basketball" After an unsuccessful attempt for application to join the bj league in 2007, in August 2009 it was officially announced that Shimane would have a team in the bj league becoming in the 2010/11 season.

In November 2009, the decision was made by the public for the team name to be Shimane Susanoo Magic.