The tactical RPG Super Robot Wars became one of Banpresto's biggest hits, spawning an extensive franchise with several sequels, spin-offs, and other forms of media.

Banpresto was negatively impacted by the Japanese recession during the late 1990s, as well as a failed merger between Bandai and Sega in 1997, as it began enduring several financial losses.

Banpresto produced several successful video game franchises, including Super Robot Wars, Compati Hero, Sailor Moon, Summon Night, and Another Century's Episode.

It also operated amusement facilities across Japan, including Hanayashiki, as well as producing model kits, stuffed toys, and UFO catcher prizes.

Banpresto has been credited for contributing to the rise in popularity of crossover video games and licensed characters for arcades, though the quality of its creative output has been criticized.

[1] Matsusa's business established a relationship with Esco Trading, a company formed by Sega president Hayao Nakayama, which gave the latter the rights to distribute Hoei Sangyo's video games to other parts of Japan.

In the late 1980s, Coreland established a partnership with toy company Bandai, known for its model kits and action figures based on popular characters like Mobile Suit Gundam.

Coreland's positive track record was the primary reason for the partnership, as Bandai hoped it would allow itself to secure a stronghold in the coin-op industry.

[11] One of the company's first projects was SD Battle Ōzumō: Heisei Hero Basho, a crossover for the Famicom featuring "super-deformed" interpretations of Gundam, Ultraman, and Kamen Rider.

[12] Heisei Hero Basho was developed by Banpresto staff as a congratulatory gift to Sugiura shortly after assuming role of company president.

[11] Beginning April 1990, the company supplied video arcades with prizes for UFO catchers and merchandiser machines, such as those designed after Ultraman and Kamen Rider characters.

[13][14] Developed by external studio WinkySoft,[15] it was a spiritual successor to its Compati Hero series of games, crossing over popular mecha licenses like Getter Robo and Mazinger-Z.

[16][14] Super Robot Wars is considered important and influential for the genre, and contributed to the early success of the SD Gundam media franchise.

In January 1996, Banpresto assisted in the founding of the Computer Entertainment Software Association (CESA), an organization funded by other game companies to allow for firm communications between each other.