The Shin Kong Store was engaged in the trading of fabrics and the import and export of sugar and tea.
In 1951, Wu extended Shin Kong's reach in the textile industry with the founding of Shinkong Spinning Co., Ltd.
The company steadily expanded into other industries with the establishment of Shinkong Insurance and Shin Kong Life Insurance [zh] in 1963 and the Great Taipei Gas Corporation in 1964, setting a strong base for the company's future.
Since then, Shin Kong has steadily diversified and grown to become an integrated business with operations covering the financial, security, manufacturing, consumer, medical, and philanthropy sectors.
Shin Kong Financial Holding Co., Ltd. (SKFH) was founded as a publicly listed company in 2002.