The firm was established in 1996 as Shinhan Investment Trust Management.

The resulting company was named 'Shinhan BNP Paribas Asset Management' where Shinhan Financial Group and BNP Paribas held 65% and 35% of the company respectively.

[2] In January 2021, Shinhan Financial Group acquired the 35% stake of BNP Paribas in the joint venture making it a wholly owned subsidiary.

As a result, the "BNP Paribas" part was dropped from its name.

[3][2] Shinhan Asset Management offers a wide range of products, including :