The Shire of Moora is a local government area in the northern Wheatbelt region of Western Australia, and generally lies between the Brand Highway and Great Northern Highway about 180 kilometres (112 mi) north of Perth, the state capital.
The Shire covers an area of 3,767 square kilometres (1,454 sq mi) and its seat of government is the town of Moora.
Henry Lefroy was elected Chairman at the first meeting of the Road Board on 19 March 1909.
Lefroy had previously been elected Chairman of the Victoria Plains Road Board in 1876.
The video, showing a road being built, went viral, bringing unexpected attention to the area.