In 1998, Saraf founded Oriel Investment Company, which emerged as one of the leading regional corporate finance firms in a short period of time.

While at Oriel Investment, he became one of the largest founding shareholders of US-based E Ink Corporation, the world's leading developer and provider of electronic paper and displays.

Saraf and his wife are actively involved with the Little Dreams Foundation, a Geneva-based charity that supports underprivileged children with outstanding talent in areas such as music and sports.

WorldView supports upcoming filmmakers that produce films with a social message in developing countries, with an aim to unite the world.

During his time at Abraaj, Saraf played a key role in the development of the London School of Economics Middle East Centre, instituting scholarships for 50 promising students from the region.