Shoichi Aoki (青木 正一, Aoki Shōichi, born 1955) is a former computer programmer, now Japanese photographer, and creator of the magazines STREET, TUNE, and FRUiTS.
[1] He went abroad in the 1980s, where he first started taking photos of London's nonconforming street fashion scene.
Aoki then moved back to Tokyo, where he started STREET magazine in 1985.
Rather than following European and American trends, people were customizing elements of traditional Japanese dress—kimono, obi sashes, and geta sandals—and combining them with handmade, secondhand, and alternative designer fashion in an innovative DIY approach to dressing.
[2] In 1997, Aoki founded the monthly magazine FRUiTS, now a cult fanzine with an international following,[3] to record and celebrate the freshness of fashion in Harajuku.