Fruits featured a simple layout, with the bulk of the magazine made up of single full-page photographs accompanied by a brief profile of the photographed person, which included their age, occupation, and a description of what brands they were wearing (if applicable), as well as their self-described "point of fashion" (style inspiration).

Occasional special-edition issues of Fruits also included more extensive profiles of frequently photographed people, or reader-created artwork.

[2][3] After nearly 20 years and 233 issues, Aoki announced in February 2017 that Fruits magazine would cease publication effective immediately because "there are no more cool kids to photograph".

[5] Aoki has stated that he hopes to bring back the whole catalogue into circulation in English.

Unlike a regular exhibition, which would center the content in one area, the photographs and features from previous Fruits publications were scattered throughout the walls of each floor of Laforet.