[2] ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids' items.
[3] ShopStyle is also the commerce engine behind Collective Voice, a creator marketing company with over 14,000 bloggers, vloggers and social media users,[4] who use ShopStyle’s platform to earn money from the sales they drive to retailers.
ShopStyle was thought-up by San Francisco-based UK expat Andy Moss[5] in 2006 while he was running local e-commerce website Cairo[citation needed] and noticed that shoes were among the most popular items searched for there.
It was variously described as an online equivalent of a shopping mall or a shoppable digital magazine.
[11][12] After the acquisition, ShopStyle focused its efforts on broadening out the product count, retailer expansion and becoming a search engine for fashion[13] By the end of 2015 ShopStyle’s global sites generated five million searches per week and listed 12 million products from 1,400 retailers.